“I have been a delighted patient since that first appointment. Fantastic doctors with practical solutions that resulted in improving my health and life…” Doesn’t that sound amazing? Well, in today’s digital world, positive patient testimonials can add a feather to your practice and also give your healthcare business credibility.
Displaying customer success stories on your site isn’t just an excellent way to flaunt your victory. Prospective patients or customers want to read about your product enhancing the lives of your existing customers.
While feature pages are essential, the client testimonials can also help prospects imagine the benefits of the services you could provide. 90% of customers claim their decisions are influenced by the online reviews they read before approaching you.
Getting positive patient testimonials are far more effective than traditional forms of paid advertisements. You may wonder why! Well, researchers suggest that 92% of consumers worldwide seek trust via earned media (like testimonials.) Also, our own experience shows that a person emotionally relates to other people’s experiences.
Do you think it is time to source new patient testimonials for doctors? We’re sharing our winning process for recruiting testimonials that will help you grow your healthcare business. So first, let’s learn the importance of testimonials and real patient ratings more in detail.
The Importance of Positive Patient Testimonials
Word of Mouth is a potent tool when it comes to any business (Small-Medium-Large scale). Most of the healthcare business’s success is dependent on heavy Word of Mouth in today’s time. Yes, you read that right. Testimonials also allow people to freely express their support for your practice. As said earlier, they are effective tools when it comes to strengthening your branding strategy. Positive patient testimonials and real patient ratings boost your credibility and will take your healthcare business to newer heights.
As you know, you need to build trust with people for your practice to prosper. People won’t be able to trust you and find you credible if you ignore some important aspects. You will be surprised to know what valuable patient testimonials for doctors can do! Now, gathering testimonials has become easier than ever. You can simply get one by asking your old patients directly. Some other reviews can also be generated by visitors from your blog posts, other online social media platforms, and so on.
Do not worry if you haven’t built your review base yet. It’s better to try “Late” than “Never.” Keep reading to know more…
Sourcing Happy Customer Testimonials
Quote Testimonials are one of the best forms of testimonials that have been used for a century. Quotes are powerful, attractive, and highly effective. Adding quotes not only increases your audience engagement but also increases the conversion rate. Isn’t that amazing!?
These Quote Testimonials can be distinguished into three types:
- Image + Quotes
- Quotes + Image + Call-to-action (CTA)
We recommend you post testimonials wherever possible. Maybe in your blogs, emails, newsletter, social media platforms, etc. By doing this, your profitability will improve drastically as you will build trust with your patients.
Use Social Media for Posting Reviews
As time flies, social media will always upgrade its way of expression. Medical practitioners have started using social media platforms like Instagram, Facebook, Twitter, Youtube, Pinterest, Quora, and even Whatsapp to post about their healthcare business. Also, the biggest difference between other forms of testimonials and social media is that you don’t need to ask for permission.
A great way to highlight your testimonials is by taking a screenshot of your patient testimonial from Facebook, Quora, or even Whatsapp chats and post it to your Story, Feed, Reels, etc. In this way, you can instantly update your patients with proof about your service.
You can use these on your website, preferably on “Product/Service” pages or a page dedicated to “Testimonials.” We wouldn’t recommend using them on the “Homepage” because they can look like a tiny bit of piece just placed to occupy the space.
Switch to Video Testimonials
Video is the fastest-growing marketing trend for every business. Nothing beats a good video from a happy patient as it is difficult to fake and hard to make entirely right. Video testimonials give a sense of authenticity, trust and make it far more intangible.
In fact, 51.9% of marketing experts worldwide prefer video graphed testimonials as the type of content with the best ROI.
Post Reviews on Blogs
The blog is the most searched site on Google search for genuine testimonials. Customers want the testimonial to be brief and on point; this is where long-form testimonials come to place. The more lengthy and descriptive the testimonial is, the better to gain trust from customers. It helps to ignite similar emotions.
List of Most Popular Review Sites
- Google Reviews
- Facebook Reviews
- Angie’s List
- G2 Crowd
- Rate MDS
There is a chance that you might not think these review sites are any place for healthcare practices. If you’re thinking down that path, let us dispel your doubts.
All these popular review websites for healthcare, are really potent to get you positive patient testimonials. In the search bar of a search engine, if you type “Dentist near me,” it automatically redirects you to nearby places. Additionally, you will find reviews related to your search.
Now people have become more aware and research about your practice before visiting you. Positive reviews will definitely leave a pleasant impression on the people reading them. However, negative reviews can have a drastic impact! But is the end of the world?
Yes, you got a one-star with a negative comment! So what? Always be confident about your medical practice and start learning from your mistakes. As there is no way, you can ignore negative comments. Some patients might give one star without reason, and others would troll you on comments that can be wholly irrelevant.
72% of patients use online reviews when finding a new doctor. To stay relevant, you can’t afford to leave yourself out of this opportunity. So learning how to deal with the negative comments becomes integral for you if you want to convince patients to visit your clinic. For you, we have explained it more in detail here.
How can UNV Healthcare help?
UNV Healthcare has been in the industry for nearly a decade now. We provide Premium Digital Marketing Services like Content Creation, SEO, SEM, SMM, Video Production, Graphic Designing, 2D and 3D Animation, just to name a few. Throughout, we have served our esteemed clients present in Canada, the U.S., the U.K., Australia, India, and Singapore.
Our team of experts has almost a decade of experience working in the Healthcare industry. To learn more about how we can help your business create highly engaging positive patient testimonials for your healthcare practice, instantly get in touch with us.
Follow the blogs written by Neil Patel – one of the leading experts, to get the latest tips and tricks on how to get the best sources of high-quality testimonials.
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