Online reviews impact your potential patient’s opinion about their decision to visit your medical practice. Hence, it is imperative to increase healthcare reviews if you want to grow your patient volume. These patient reviews procure social proof for your healthcare practice. They also assist in building credibility. And not only do reviews help you increase trust, but it also helps your medical practice gain more visibility.
Thinking How? Through Search Engine Optimization! Google, or any different search engine, compares “Adding reviews to your website” to “Adding fresh content to your site.” Google’s spiders inspect websites for related information to determine their ranking in search results pages.
It looks like you still aren’t convinced. Well, let us help you with some statistics.
- Only 9% of buyers don’t read online reviews
- 68% of buyers form an impression by looking over just 1-6 reviews
- 84% of people trust reviews as much as a personal recommendation
- 74% of users state that positive reviews make them count on a business more
- 60% of buyers say that negative reviews make them not want to use a company
- Only 14% of buyers would contemplate using a business with a 1-2 star rating
Now that you know the importance of patient reviews, let us learn how to increase healthcare reviews like a pro. You can thank us later!
5 Easy Tips to Grow Hospital Reviews
We often hear that doctors are uneasy about asking for reviews. It feels excessively high-pressure or awkward, and healthcare providers are afraid that it will strain the patient relationship. Also, the doctors do not understand when they should ask for reviews. This implies that the healthcare providers aren’t asking in the right way, at the right time, and with the right tools.
In this blog, we have jotted some simple techniques to help medical practitioners increase healthcare reviews (patient reviews) effortlessly. Let’s get started!
Make a Call to Selected Patients
The easiest way to ask for a review is by calling your patients that you know had a positive experience. It would be polite if you started by asking them about their health and improvement, and then you can then encourage them to write an online review. A happy patient will always share his experience without any hesitation and may also ask people in their network to do so.
Use Post-Visit Emails to Ask for Reviews
It is ideal for sending patients a follow-up email a day or two after their final visit. Start the mail by thanking them for choosing your practice. Ask them about their health and their medications. Inquire if everything got on well, and then include a link to your online review sites. This way you can hit two targets with one arrow. You will follow up and even get the reviews. Yaaaay! A win-win scenario!
Use Your Social Media Channels
Leverage social media platforms to increase healthcare reviews. A simple post like, “Have you been benefited by my practice recently? Please drop a review or get in touch to share your experience! Or you can post a positive review from your patient and express happiness to hear such improvement. Then you can ask other users to drop in feedback or review. The best way is to link a review form in the bio and direct your user to it.
Alert! If you haven’t made your healthcare brand’s business accounts on multiple social media platforms, you are making a grave mistake. But relax! If you haven’t made it yet, now is the right time to do it. Haven’t you heard that “Late is better than never.” You can do it……
Print Out a Form
Some people might want to share their experiences with you but aren’t tech-savvy to navigate review sites. Printing instructions are a great way to help these patients quickly post their experiences online. You can also keep this form at your front desk. And remember, be creative while making this feedback form. Keep the design, content simple and sophisticated. Refrain from adding too many questions.
Another easy way to grow hospital reviews is by collaborating with influencers. You can provide a service for free, and in return, they can review your service and talk about it on their social channels. You have a dual benefit here. Not only are you getting a review, but you also get the publicity. Influencers generally have a considerable amount of following, and when they talk about your practice on their platform, they add credibility to your healthcare brand. This will lead to an increase in patient volume.
Your online reputation is subjected to how you react to what people have to say about you. It is essential to engage with all the reviews and show your patients that you care. And we know, responding to a positive review is easy, but responding to a negative review is a nightmare. So hire the right person to do it. An online reputation management company will offer you many solutions and strategies for the same.
How can UNV Healthcare help?
UNV Healthcare is one of the best solutions to your Digital Marketing needs. We have been in the industry for around a decade now and have provided multiple Digital Marketing Services to many brands across India, the U.K., the U.S., Canada, Australia, and Singapore.
We have a dedicated team of experts with years of experience in Online Reputation Management. They are up-to-date with the latest industry trends and will come up with the best tips to increase healthcare reviews and help you with great Online Reputation Management Strategies. Our team considers delivering nothing but the best, as we love to see our clients win every time.
Take your medical practice to the next level with our efforts for your betterment. Feel free to contact us.
Refer to Forbes’s blogs to know more about how to grow your patient reviews.
Join the UNV Healthcare WhatsApp group and stay updated with the daily dose of Digital Marketing Tips and Tricks for Healthcare Brands/Professionals. The only WhatsApp group created concentrating on the growth of Healthcare Brands Digitally. Learn and grow faster digitally and overcome your competition.
Know how to get more leads via Google, How to consult patients online, and much much more…
PS. The group is exclusive to people from the Healthcare Sector.