A promising healthcare reputation management strategy involves enhancing online presence, tackling reviews, getting through humiliating public incidents, inadequate press coverage, and so on.
When unfavorable media content or reviews about doctors occur online, medical practices see one-third of drop-in visits and calls to their hospital. This potentially hampers the financial aspects too. When any of these circumstances happen, doctors tend to enter “Disaster mode” and often scramble to find the valuable techniques to rebuild their reputation.
If your healthcare practice or organization is dealing with a reputation issue, read this article to know how to ace the healthcare online reputation management game.
3 Best Ways for Reputation Management for Medical Practices
Healthcare online reputation management is subjected to comments and reviews on the internet hence it’s crucial to regulate online agencies as it can influence the decision of a potential patient. But the million-dollar question is, HOW? Well, don’t you worry! We have got three best ways for you to ace the game of reputation management for medical practices. Just keep reading…..
Respond to “All” the Reviews
If you are a medical practitioner, you tend to get feedback, both positive and negative. It is essential to get back to all the reviews to show that you care about your patients. Responding to positive reviews is easy, but responding to negative reviews can become a nightmare.
Be highly polite while addressing the negative comment. Start with an apology even if you disagree with your patient. Remember the golden rule; ‘The customer is always right.” Give an adequate explanation of the situation and let the patients know what undertaking you / your organization is willing to take to solve their problem. Show that you are genuinely concerned about them. Also, try your level best to take the matter out of the limelight.
Do what’s right to take out the bad media and establish a positive reputation. With such efforts, you can hit two targets with one arrow and ace the healthcare reputation management game.
Use Social Media for Healthcare Reputation Management
Provided the popularity of far-reaching social channels such as Twitter, Facebook, Instagram, etc, they are helpful analytical tools for reputation management for medical practices. The interactive quality of these channels makes social media super beneficial in maintaining a good ORM.
You can also use social media profiles as a customer service platform. The purpose of using social media as a customer care tool is dual. It is worthwhile for the patients to directly interact with the hospital and resolve his/her issue. For hospitals, this is an opportunity to show the audience how quickly they fix their patient’s problems. You can also build a community over social media, where people can come together and talk about their health-related concerns. If your hospital has landed in a bad PR, you can execute a robust social media campaign and take a stand for yourself.
Pro Tip: Social media also influences the factors that implicate search engine rankings, such as traffic, which indirectly affects your rank on Google. So a smart choice will be to figure out how to leverage such platforms and always be visible online!
Influencer Marketing Activities
Influencers are the people who have huge numbers of followers or subscribers on social networking sites. They influence the opinions of their audience. You can collaborate with these influencers on a paid or barter basis. And in return, they will talk about your product or service on their social media channels.
When an influential personality talks about your hospital or your practice, it increases your credibility and creates a good impression about your medical practice. With the help of the influencer, you can reach out to new people easily. This healthcare reputation management trick can come in handy when you are –
- Trying to come out of dealing with too many negative medical reviews
- Involved in embarrassing public incidents
- Receiving negative press coverage
- Recovering from a malpractice lawsuit, and so on
But it is imperative to choose the right kind of influence. A food or a travel influencer won’t be suitable for this kind of job, hence you will have to find influencers who have niche followers of health, lifestyle, or healthcare.
Medical practices will need to adopt more organized methods to execute ORM Strategies that deal with toxic online content. This tactic will help them monitor the online narrative and build more robust and long-term significance in their brand messaging.
The above-mentioned tips and tricks will help you establish a positive image. However, if you do not have much time to take out your busy schedule, hire the right people to get the work done. Seeking help from industry experts will be the right choice here. They will come up with robust healthcare online reputation management strategies depending on the situation.
How can UNV Healthcare help?
UNV Healthcare is a reputed Digital Marketing Agency with around a decade of experience in building robust marketing strategies for medical practices. We have our client base in India, the U.K., the U.S., Canada, Australia, and Singapore. We can definitely help you with your Healthcare Reputation Management. Our team of skilled experts will enhance your online presence, build strategies, and take your hospital to the next level with utmost enthusiasm and professionalism.
To know more about healthcare reputation management, contact one of our specialists today by clicking here.
Join the UNV Healthcare WhatsApp group and stay updated with the daily dose of Digital Marketing Tips and Tricks for Healthcare Brands/Professionals. The only WhatsApp group created concentrating on the growth of Healthcare Brands Digitally. Learn and grow faster digitally and overcome your competition.
Know how to get more leads via Google, How to consult patients online, and much much more…
PS. The group is exclusive to people from the Healthcare Sector.