Healthcare businesses are always looking for new clients or customers. To fulfill their need, Facebook is an ideal choice. Why? Well, we will let the facts speak. As of 2021, 2.8 billion people use Facebook and 98.3% of people operate Facebook through mobile devices like phones or tablets. Also, Facebook reported that 1.4 billion users are active on Facebook groups. Now after reading those numbers you can imagine how many potential customers you can tap on this platform. With such a pool of customers, Facebook Marketing for Healthcare can turn the game around for your brand.
Many industries are already using Facebook to promote their practices, announce events and do a lot more, and the healthcare industry is no exception. Although these days it’s not so easy to get noticed organically by people, that doesn’t mean that it’s impossible, and you shouldn’t ignore the world’s biggest social networking platform. Would You? We assume that your answer is a NO. Let’s proceed to discover more about the benefits of Facebook Marketing for Healthcare industry.
How to Use Facebook Marketing for Healthcare Businesses
Facebook has improved its layout design, considering the crucial aspects like visibility on groups, events, stories, etc. People use Medical Facebook Groups for reasons like –
- Learning about health-related topics
- Discussing those topics
- Engaging in health-related conversation
- Sharing their health-related experiences
- Connecting with the healthcare community, and so on
In brief, the healthcare industry has an ideal opportunity to educate and engage the audience’s attention through Facebook and other Social Media platforms. You should understand the importance of your healthcare brand being present on Facebook and hence we want you to learn about some best tips for Facebook Marketing for Healthcare. Brace yourselves, time to dive in deeper without further delay!
Make Facebook Business Page
Why do you need a Facebook Page for the healthcare business? Well, there can be many reasons to answer this question. For starters, the Facebook Business Page is one of the best platforms to connect with your customers. It helps to build your healthcare company’s reputation and establishes a sense of trust and genuineness among people. You can use your Facebook Page to grow your audience and learn more about their behaviour.
Let’s get into the details of why a Facebook Page is so important, and why the Healthcare industry should use it –
- It can help Healthcare companies to build their unique identity, brand as a professional and establish a broader reach.
- The Facebook Business Page makes it easier to target your audience and can increase the conversion rate.
- It also increases and improves the communication between customers and the company.
- Facebook helps to increase the traffic of your Website, Social Media Pages, and so on.
Now after realizing, what basic perks you get for creating a Facebook Business Page, if you don’t have one for your healthcare brand, today is the right day to make it. If these basic perks can add a feather to your cap, think about what other benefits of Facebook Marketing for Healthcare you can avail of by just taking some extra effort of creating the page!
Create Groups for Your Niche
Creating a group that will help your brand to engage with the audience on a more personal level is a smart choice. You can share information on healthcare-centric topics where people can participate, discuss, get/give solutions to genuine queries. These topics can revolve around subjects such as wellness, useful facts, mental health, management of disease, e.g., discussing vaccines for COVID-19, etc. Medical Facebook groups help healthcare businesses to have a targeted approach towards their audience.
Whenever you create a group, it must have some etiquettes – So, establishing a set of rules to provide high-quality conversation and to prevent spam is a must. Facebook already has a list of suggestions for group rules and regulations, go through them first, additionally, you can have your own set too. Always remember that creating groups on Facebook isn’t the only task you need to undertake. Regularly posting high-quality content is essential to attract new patients/prospects. It is also an ideal way of marketing your brand, its products and services, and so on.
Post Quality Content
Facebook is one of the best platforms to post content and promote your healthcare business. It is suggested by Facebook experts to post frequently at least once a day. This helps your audience feel like they know your healthcare business and it makes them more familiar over time.
According to social media experts, Facebook posts with images are 3 times more engaging than the ones without the images. High-quality content indeed comes with high-quality research. Suppose you are unsure what your clients or customers want to see, use Facebook’s Poll feature. Ask the audience about their preferences and post accordingly. Also, you can use the Facebook Insight tool to learn the past behavior of the audience. E.g. “Which kind of post do they engage more with?” “What is the audience reach for each post?” This tactic will help you understand the statistics better and enable you to take action accordingly.
Another effective way is to share behind-the-scenes videos and photos. E.g., a Doctor doing checkups of patients, patient’s testimonials using quotes, or showing off new products/services. To create high-quality photos, you must consider using Canva which is an absolutely free tool.
Do you feel that posting on Facebook may consume a lot of time? Leave your worries aside as we have the solution to your problem. Seek the help of Facebook’s publishing tools to schedule posts in advance. Adopting such practices can definitely help you plan better and ensure that your strategies for Facebook Marketing for Healthcare give your audience their daily dose of useful information.
Finding the right audience and converting them into a customer isn’t an easy task. Yes, we understand you might have a problem in getting your audience organically. Here is the solution, Try Facebook Ads. It is a very effective tool and makes it easier to target a specific audience. Also, Facebook is way cheaper than other advertising platforms. In marketing terms – Facebook Ads are an affordable and effective method for marketing.
Facebook Ads posts look the same as the regular posts but are highly targeted to boost your healthcare brand’s reach. As Facebook has user data, it helps in effectively publishing your advertisement and driving the best leads for your products.
Here are a few steps on how you can Run Ads on Facebook for better results –
- Plan an objective for your healthcare business, it can be either awareness, engagement, lead generation, or anything else that you want to put light on.
- After you decide on the objective, the next step is to create an Ad Account.
- Choose where you want to drive traffic; it can be for a Website, App, specific Landing Pages.
- Decide if you want to put an offer on Medical Products or Services.
- Set your Target Audience.
- Facebook offers Automatic or Manual placements that allow choosing whom you want to show your Ads to.
- Decide the Schedule and Budget for your Ad Campaign.
- Post-High-quality Media Content for your Ads.
Use Video Content
Over the years, Facebook has been a mainstream platform for people’s entertainment, news, marketing business, etc. Users love watching videos and sharing them with other users. Videos have many advantages, thus allow us to put light on some facts you need to know about Facebook Video Content.
- On Facebook, around 500 million viewers watch 100 million hours of video content daily.
- 85% of Facebook users watch videos that have real facts and useful information.
- 65% of Facebook videos are viewed by mobile users.
- Approximately 85% of Facebook users watch videos on mute mode.
Nowadays, Healthcare providers use Facebook video content to show prospective clients and customers their other side. They post high-quality video content featuring their staff, patient testimonials, patient treatment and recovery stories, or even give a virtual tour of their hospital or clinic, etc. You can use it to showcase your products and services too.
Creating an engaging video is an art. But you need to know some basics before you create one for your healthcare brand. We have jotted some tips for creating a high-Quality video.
- The video Should be between 15 and 90 seconds in length.
- Plan a straightforward approach to hook your customers.
- Give your customers a reason to watch your video.
- Use attractive thumbnails for your video.
- The Vertical video format is better than the Square format.
- Remember to caption your content as many users watch videos on mute.
- Use a mix of Live Videos, Educational Videos, Informational Videos, etc to keep things interesting.
- Use Promotional Offer features by Facebook for your videos.
Hope you found the above tips for Facebook Marketing for Healthcare sector useful. This was just a sneak peek into how Facebook can help you enhance your marketing efforts. If you wish to know more, our experts are at your service always!
How can UNV Healthcare help?
UNV Healthcare has been providing premium services to Healthcare brands for nearly a decade. Because of our team’s in-depth expertise and experience, we have been the top choice for some of the well-known healthcare brands across the U.K., the U.S., Canada, Singapore, Australia, and India.
We focus more on quality than quantity. Our team is potent enough to come up with exceptional strategies for Facebook Marketing for Healthcare that will help your business grow by multiple folds.
To learn more about our top-notch services, or for further inquiries on Facebook Marketing for Healthcare, get in touch with us today.
Refer to this article written by Healthcare Success to get more information about Facebook Fundamentals and reap the maximum benefits!
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